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In More than words | Rachel Andrew, Rachel, easily one of the web dev industry's best writers and teachers, makes an interesting point on writing:

The majority of the time I spend writing a tutorial, isn’t spent writing.

Rather than writing, it is spent asking questions to try and understand what to write:

Before I put words on a page I need to understand the subject—the feature or product—well enough that I can explain it to someone else. Then I need to understand the audience. I’ll ask questions about who the ideal reader is, what they already know, and what problems they have that this product will solve.

And that process isn't optional, it is most of the job, and it helps with what not to write too:

Knowing what to leave out is as important as understanding what to explain.