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on web we could simply start our font stacks with Verdana, pick a couple of reasonable fallbacks, and get IKEA branding effectively for free. Everyone wins.

Or at least that was the plan, but there turned out to be a problem that developed over time.

(From: IKEA’s web fonts - Robin Whittleton)

IKEA happily used Verdana on the web. Until they expanded business across Asia and the Middle East, and found the supported languages of Verdana were lacking.

In this post, Robin Whittleton explains how this situation lead to Noto IKEA.

Creating effective, trustworthy communication with language communities means doing the work to make sure your content meets them where they are.

A big part of this is learning about, and incorporating cultural norms into your efforts.

(From: Don’t forget to localize your icons – Eric Bailey)