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World wide web fonts
on web we could simply start our font stacks with Verdana, pick a couple of reasonable fallbacks, and get IKEA branding effectively for free. Everyone wins.
Or at least that was the plan, but there turned out to be a problem that developed over time.
(From: IKEA’s web fonts - Robin Whittleton)
IKEA happily used Verdana on the web. Until they expanded business across Asia and the Middle East, and found the supported languages of Verdana were lacking.
In this post, Robin Whittleton explains how this situation lead to Noto IKEA.