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Questioning practices for a more ethical web

Every day, I get to work with people who do good work, who care about things like privacy, ethics and accessibility. We exist. We just are drowning, drowning in algorithmically-guarded walled gardens that are nothing more than quagmires of enshittification, of AI-generated content, of snake-oil solutions.

(From: Have we forgotten how to build ethical things for the web? - Nic Chan)

This piece from Nic resonated. There's a lot of good people in the web industry, doing good things. But there's also a lot of very bad practices that have an impact way beyond their initial uses. From content optimised for search engines (and thus not for humans) to extreme tracking (very far from just figuring out how many people visit which pages).

To avoid bad practices and build more ethically as an industry, I think what Nic shares would actually be the most effective way: to actively question practices and orders we receive as individuals in teams. In What kind of ethics do front-end developers need? I listed a bunch of other things that individuals in teams can make a fuss about.