Links
LLMs link back less
Websites allow search engines to crawl them, because these search engines then end up linking to the website. You'd get traffic in return.
LLM providers also crawl, but they link back less, say David Belson and Sam Rhea of Cloudflare:
These Large Language Models (LLMs) do their best to read the web to train a system that can repackage that content for the user, without the user ever needing to visit the original publication.
(From: The crawl before the fall… of referrals: understanding AI’s impact on content providers)
They share the numbers and it is, unsurprisingly, not a little bit less. LLMs refer back magnitudes less.
This is a problem, it makes writing on the web, as a business, even less attractive.