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Knowledge and context
Artificial intelligence companies deeply underestimate how perfect the things around us are, and how deeply we base our understanding and acceptance of the world on knowledge and context. People generally have four fingers and a thumb on each hand, hammers have a handle made of wood and a head made of metal, and monkeys have two legs and two arms. The text on the sign of a store generally has a name and a series of words that describe it, or perhaps its address and phone number.
These are simple concepts that we learn from the people and places we see as we grow up, and what's very, very important to remember is that these are not concepts that artificial intelligence models are aware of.
(From: Subprime Intelligence)