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Software quality and developer leverage

Isaac Lyman (Stack Overflow) looks at whether software gets worse. He notices software, unlike sandwiches and movie tickets, is hard to sell:

There are only two demographics that are willing to pay for good software: corporations and video gamers. We’ve somehow blundered our way into a world where everyone else expects software to be free.

(From: Is software getting worse? - Stack Overflow)

Developers have leverage, the post concludes, they have the power to insist on quality, but aren't really using it. This seems unlikely to change overnight, says Isaac.