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AI images look cheap and easy

iA write excellent posts that put “AI” into context. In their latest, they compare these images, that ‘often miss realness, depth, and originality’, to stock photos. This comes with a business risk: your content looks cheaper, of less value:

using AI images makes all of your content feel ordinary. Good images enrich your article, bad images devalue it. Your audience thinks: “If they use AI for images, they probably use it for content, too.”

(From: AI Art is The New Stock Image)

Unless there's a load of generated images that are so good that we can't recognise them, and we don't realise, I think iA are right: they're super obvious to spot and already look old.

Further down in the post, they predict the lack of creativity in machines may spark more human creativity:

Photography has made us question traditional art. Similarly, AI can make us question empty off-the-shelf communication. Ironically, machine-generated content might catalyze a fresh wave of humane creativity and hand-crafted innovation in verbal and visual storytelling.

I sure hope so. If we are to create things worth having around, we've got to make our choices and intentions matter.