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To convince a reader or conference attendee that your content is something to pay attention to, try opening strong.

I don't think I'm very good at this, so I loved Maggie Appleton's latest piece. It's full of useful advice:

For your writing to be worth reading, you need to be exploring something of consequence for someone. You have to have some kind of problem that matters.

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Once you know you have a consequential problem for a community and some sense of a solution, you get to play with narrative details. This is the fun storytelling part.

(From: On Opening Essays, Conference Talks, and Jam Jars)